Not long ago, I was thinking about an associate – let’s call her Vanessa. Vanessa is widely known for her oversized ego, with her conversations typically going something like “But…

Did you know that a person needs, on average, 6 or more exposures to a product or service before they decide to buy it? Given this statistic, your goal in…

I was finishing up some work when the phone rang. After a brief discussion, I mentioned to my caller I was cancelling a contract with my biggest client. “What?” he…