How to Lead Real Health Care Change

Last fall I was asked to develop and teach a class on leadership at the Southwest College of Naturopathic Medicine. I jumped at the chance! After all, I am passionate about the topic and have personally studied it for years. This would be fun… and easy. Or so I thought. To begin with, nearly everything

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Does your business need a landing page?

If you were born after 1917, you probably know what a website is. And chances are, if you’re reading this post, you have a website of your own. But lately I’ve been asked about landing pages: what they are and whether you need one. And if it’s essential to have one in addition to having

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How to Break Through Your Marketing Set Point

Set point theory asserts that your body will fight to maintain a weight range where it is programmed to function optimally, assuming there are no other influences involved. Just as you have no control over your height, eye color or hair color, your body is biologically and genetically determined to weigh within a certain weight

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What You Need to Succeed Next Year

I’m not going to write about what you need to do to be successful in 2017. For starters, you can find plenty of info on this topic on the internet. Plus, I wrote a blog post about this last year. It reveals a whole new twist on how to plan for success so if you

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Four Fumbles To Avoid When Seeking Partners

Before you get the wrong idea here, this post has nothing to do with finding love. It’s about finding business buddies that you want to work with: to join them in their practice or subcontract your services to. Or to find others with whom to build your referral network. Those kinds of partners. When done

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How to Stop Giving Free Advice

Does this sound familiar to you? A well-meaning friend is struggling and asks for your help. She promises, “I’ll only need a few minutes of your time.” But you know what she really wants is free health advice. I get this request a lot myself, however in my case, my friends want me to give

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How to ensure an endless stream of referrals

If you want to earn the adoration of your patients – and a steady stream of new referrals from them – you must do one thing extremely well… Deliver an extraordinary patient experience. Here’s a story to further explain where I’m coming from. My miserable ND experience When my ND moved out of the state,

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Is it time to hire a coach?

Private coaching is all the rage these days. When I got into coaching over 16 years ago, hiring someone like me was considered an “extravagance.” Today, a business coach is an indispensable resource for many practitioners among us. I, too, have seen remarkable results in my business using a coach and – lucky me! –

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How to Build the Perfect Practice

How many times have you heard the popular advice to “build your practice around your ideal lifestyle” if you want to prosper financially and emotionally? Perhaps more important, what does that mean and how do you do it? Let’s dig back into some family history for a minute. Sixteen years ago, my father was living

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How to get remarkable results in 2016

Have you ever had a weird conversation with a friend and then forgot about it until a totally unrelated experience brings you right back to it years later? That just happened to me. Fifteen years ago, I was in Hawaii on vacation and was able to re-connect with my old grad school office-mate. I hadn’t

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